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Google Ads

Ads for E-commerce

This lesson covers the essential business and website prerequisites for launching a successful Google Ads campaign for an e-commerce store. We will analyze key strategic elements such as budget allocation (minimum thresholds and expectations), profit margin analysis, and defining a unique selling proposition (USP). We will then transition to the technical foundation, focusing on Website Conversion Rate Optimization (CRO). This includes a checklist for improving site speed, ensuring mobile-friendliness, and enhancing product page elements like high-quality imagery, social proof (reviews), and clear calls-to-action (CTAs) to maximize the return on ad spend.

4 lessons•2h total
With Joanna
Goal: The student will be able to critically evaluate an e-commerce business's readiness for paid advertising and identify key areas for website optimization to improve conversion rates before launching campaigns.
Linux Security

Firewall

Introduction to firewall concepts and the legacy `iptables` tool. This lesson covers the fundamentals of layered security, the role of the `netfilter` kernel framework, and the structure of `iptables` (tables, chains). The main activity will be to construct a basic, stateful IPv4 firewall script that allows loopback traffic, established and related connections, and opens the SSH port (22) to maintain server access.

4 lessons•2h total
With Frank
Goal: Understand the core concepts of host-based firewalls and configure a basic stateful `iptables` ruleset for a Linux server.
AI Engineering

Best practices for orchestrating LLM function calls using the Instructor Python library

Introduction to the problem of unstructured LLM outputs and the role of the Instructor library. This lesson will cover the core concepts of using Pydantic models to define expected data structures, and how to use the `instructor.patch()` function to enable structured outputs from the OpenAI API. We will walk through a hands-on example of extracting a well-defined user profile from a block of text, focusing on the simplicity and reliability Instructor brings over manual JSON parsing and validation.

2 lessons•1h total
With Sebastian
Goal: The user will be able to set up the Instructor library, define a Pydantic model for a desired data structure, and perform a basic function call to an LLM that returns validated, structured data.

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